Engagement has a shape
We measured 11,000 posts by 477 YC founders. Lognormal everywhere, level beats momentum, and the weekend penalty mostly dissolves under controls.
Research
Our research team investigates how B2B relationships are built, so that we can accelerate B2B growth in an AI-native era.
Our thesis
B2B growth is a relationship problem. We map who is connected to whom so you can reach the right people through the right networks.
What B2B Actually Posts and What Works
The Imagine B2B Index tracks 32,277 posts by 744 executives, from seed-stage YC startups to Rippling, Deel, MongoDB and ElevenLabs. The market posts the most of what performs the least.
1/3 of Unique Engagers On LinkedIn is Your ICP
What happens when you stop counting impressions and start matching engagers against your CRM.