How Frame Data & AI saved time and scaled content from 0-1
“Yall wrote a beauty that ripped about 20k impressions from my account yesterday, so props to that!”
April 13–July 15
ABOUT
Frame Data & AI helps energy companies move governed data and AI from pilot to production.
CHALLENGES
Ian Fortney was running content himself, ghostwriting for executives and chasing executives to publish, so posting was inconsistent and measuring commercial impact was nearly impossible.
SOLUTION
Imagine AI built distinct personas and a coordinated system across Ian, co-founder Scott Fitzharris, CMO Ian Fortney and the company page, turning personal experiences, customer problems, technical insights, and industry events into premium content on LinkedIn. Engagement data was then matched against Frame's CRM and target account network. The result showed the executive-led content engine produced consistent reach, surfaced senior energy decision makers, and showed that Frame's content had direct buyer or same-company employee connections across most of its matchable pipeline.
OUTCOME
- 64 posts → 235,172 impressions → 5,521 engagements
- 49 qualified decision makers across 33 companies
- 70 of 85 matchable CRM records had a direct buyer or same-company employee content connection